There’s something special in the air when a Vespa passes by — a blend of freedom, nostalgia, and passion that turns into a symphony of engines and smiles. This spirit set the tone for the 4th National Rally of the Vespa Club Cairo Montenotte, held from July 18 to 20. Despite the bad weather, the event drew over 500 participants from all over Italy, from Sicily to the North.
BAM: energy that stands strong, even in the rain
As an official sponsor, BAM Energy Drink brought a wave of freshness and flavor, turning every break into a true recharge. Between country music, mechanical bull challenges, and a crowd dressed as cowboys, Native Americans, and Mexicans, our distributors refreshed and energized Vespa enthusiasts and visitors, making the atmosphere even more vibrant.
A Saturday night to remember
Despite discouraging weather forecasts, Saturday evening turned into a party under the stars. With wild dancing, rain-soaked smiles, and adrenaline-filled competitions, BAM pumped energy and flavor into the night. Our drink cans became the spark for new conversations and friendships, making the evening truly special for everyone.
Sunday: a square filled with Vespa
The most thrilling moment came on Sunday morning in Piazza Italia, Millesimo: over 500 Vespas, taking part in the GranTurismo Championship, filled the square with an explosion of color and sound. BAM wasn’t just a sponsor — it was a true part of the celebration, energizing riders, fans, and families at every turn.
Why sponsor events like this?
BAM’s real strength lies in connecting with people — in moments of emotion and authentic experiences. Supporting the Vespa Club Rally means engaging with a lively community, promoting outdoor activities, and celebrating energy in all its forms. It’s our way of saying: “We’re here with you, ready to give you that extra boost.”